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Join date: Dec 28, 2018
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Founder and CEO of Bran Marketing
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Apr 15, 2026 ∙ 8 min
Your CRM Isn't Broken, Your People Just Never Use It
Your CRM isn’t broken—your team just doesn’t use it, and that’s a leadership issue, not a technology one. This article breaks down why CRM adoption fails, how culture and accountability shape usage, and what leaders must do to turn their CRM from a neglected tool into a powerful driver of sales, marketing, and growth.
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Mar 15, 2026 ∙ 8 min
Benefits of Outsourcing Creative Talent
Outsourcing creative talent allows businesses to focus on what matters most while gaining access to specialized expertise in design, development, and content creation. By delegating non-core creative tasks, companies can improve efficiency, reduce costs, and empower their teams to drive sustainable growth without spreading themselves too thin.
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Feb 15, 2026 ∙ 8 min
Being the Leader Your Business Needs to Grow
Great leadership is no longer just about managing operations, it’s about continuous growth, emotional intelligence, and leading by example. This four-part series explores what it takes to become the leader your business needs, from setting clear expectations and fostering personal development to balancing performance with well-being for long-term success.
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Alicia Branham
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