The Power of Social Media for Manufacturers

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In 2025, social media isn’t just a marketing add-on—it’s a business growth engine for manufacturers in sectors like PVF and PHCP. Platforms like LinkedIn, Instagram, and even Facebook open doors to visibility, credibility, and real engagement with the people who matter most. 

These platforms aren’t just for posting company updates—they’re where industry leaders share insights, build trust, attract talent, and start conversations that lead to real opportunities. 

Manufacturers who embrace social media are getting ahead. Here’s how your business can use social media to stand out, connect, and compete—smarter.

1. Lead with Expertise 

Social media gives you the platform to position your brand not just as a supplier—but as a trusted authority in your industry. When you consistently share insights and solutions, you earn credibility, attract decision-makers, and stay top of mind. 

What to Share: 

• Real-world case studies that show how your products solve complex challenges   

• Short videos or visual posts breaking down technical processes or trending innovations   

• Educational content like how-to guides, infographics, or expert tips that add value   

  
  

Pro Tip: A valve manufacturer might post a quick video showing how their technology boosts system efficiency—helping contractors and engineers see why it matters. It's not just informative—it’s persuasive. 

2. Build Real Connections with Your Audience 

Social media isn’t just about visibility—it’s about connection. It gives manufacturers a direct line to the people who matter most: customers, partners, and future collaborators. The more genuine your interactions, the stronger the trust you build.

Smart Ways to Engage: 

• Reply quickly and thoughtfully to comments and messages—show you’re present and responsive.   

• Share behind-the-scenes moments to put a face to your brand and highlight your team’s expertise.   

• Give your customers the spotlight—celebrate their successes and tag them in posts to share the win.   

  
  

Pro Tip: Asking simple questions or running a quick poll can turn a post into a two-way conversation—and help you learn what your audience cares about. 

3. Make the Most of LinkedIn for B2B Growth 

When building professional connections, LinkedIn is where manufacturers can truly shine. It’s more than a networking site—it’s a platform for sharing expertise, showcasing your wins, and getting in front of key decision-makers in your industry. 

Ways to Maximize Your Presence: 

• Share thought leadership posts or insights on industry trends to position your brand as an expert.   

• Highlight company news—new products, big project wins, or behind-the-scenes moments.   

• Engage with others by liking, commenting, and sharing posts from partners, customers, and industry leaders to stay active and visible.   

Pro Tip: An PHCP distributor might post about innovative energy-efficient solutions and tag relevant partners or industry groups to boost visibility and spark conversation. 

4. Bring Your Brand to Life on Instagram 

Instagram might not be the first platform that comes to mind for manufacturers—but it’s a powerful tool for telling your story visually. From showcasing your products to giving a peek behind the scenes, it’s a great way to make your brand more relatable and memorable. 

What to Share: 

• Eye-catching photos of your products in the field or on the job site   

• Short Reels that highlight features, show how something works, or capture real-world applications   

• Posts that show off your company culture—team events, facility tours, or community outreach   

Pro Tip: Use Instagram Stories to give quick updates, announce product launches, or share “a day in the life” view of your team in action. It’s a simple way to stay visible and engaging.   

5. Get Strategic with Targeted Social Media Ads 

Looking to reach the right people without wasting your budget? Social media ads are a smart, cost-effective way to put your message in front of exactly who you want engineers, buyers, or industry decision-makers. With powerful targeting tools, you can make every dollar count. 

Ad Ideas That Work: 

• Promote valuable gated content—like a product guide, white paper, or case study—to generate quality leads   

• Highlight special offers, limited-time promos, or new product launches to drive action   

• Use retargeting ads to reconnect with website visitors or past customers and keep your brand top of mind   

Example: A PVF manufacturer could launch a LinkedIn ad campaign aimed at engineers and procurement managers, offering a downloadable product catalog as a lead magnet.   

6. Keep an Eye on What’s Working—and What’s Not 

Making social media work for your business, isn’t just about posting—it’s about learning. Tracking your performance helps you see what’s resonating with your audience so you can do more of what works (and less of what doesn’t). 

Metrics That Matter: 

• Engagement: Are people liking, commenting, sharing, or clicking?   

• Follower growth: Are you attracting new people to your brand consistently?   

• Website traffic: How many visitors are coming to your site from social media?   

Pro Tip: Use built-in analytics on platforms like LinkedIn and Instagram—or tools like Hootsuite or Buffer—to track your results, spot trends, and fine-tune your approach as you grow. 

7. Keep Your Branding Consistent Across the Board 

A strong, consistent brand builds trust—and makes you instantly recognizable. Whether someone finds you on LinkedIn, Instagram, or Facebook, your look and tone should feel unified and true to who you are as a company. 

Simple Ways to Stay On-Brand: 

• Use your logo, brand colors, and fonts in your profile and visuals   

• Stick to a consistent tone of voice that reflects your company’s personality—whether that’s expert and helpful, innovative and bold, or down-to-earth and approachable   

• Plan with a social media content calendar to stay active and on-message   

Pro Tip: Consistency doesn’t mean boring—it means cohesive. When your visuals and voice are aligned, your content stands out and your audience knows exactly who they’re hearing from.   

8. Try New Content Formats to Keep Things Fresh 

Social media is always evolving—which means new opportunities to connect with your audience in creative, meaningful ways. Don’t be afraid to test different formats to see what sparks the most engagement. It’s all about finding what clicks with your community. 

Formats Worth Exploring: 

• Live videos for product launches, expert Q&As, or behind-the-scenes moments   

• Carousel posts to break down a process, showcase features, or tell a story step-by-step   

• Short-form videos like Instagram Reels or quick clips on LinkedIn to grab attention and deliver value fast   

Example: An PHCP company could go live on LinkedIn to share summer energy-saving tips and take real-time questions from their audience. It builds trust, drives engagement, and positions them as a helpful expert.   

Unlocking Social Media’s Potential 

For manufacturers, social media is no longer optional—it’s a critical tool for staying competitive and relevant in today’s market. By sharing expertise, engaging with your audience, and leveraging unique features of each social media platform offers, you can grow your brand and drive business success.  

The Bran Marketing team specializes in helping manufacturers and distributors create impactful social media strategies that deliver results. From content creation to ad management, we’re here to help you harness the power of social media for your business.  

Ready to take your social media to the next level? Contact a Bran Marketing team member at info@getbran.com today!