Marketing Built for Wholesalers & Distributors
Your business connects manufacturers with the customers who need their products. Your marketing should strengthen those relationships, support your sales team, and make your company the first call when customers need a solution.
Bran gives wholesalers and distributors the strategy, creative talent, and ongoing execution of a complete marketing department—without having to build one internally.
Your Team Is Focused on Customers. We Keep the Marketing Moving.
Wholesalers and distributors manage thousands of products, multiple supplier relationships, changing customer needs, and constant demands across inside sales, outside sales, branches, and operations.
Marketing often gets pushed aside or handled inconsistently by people who already have full-time responsibilities.
Bran becomes the team responsible for keeping your company visible, promoting priority products, supporting your salespeople, and turning supplier opportunities into coordinated marketing campaigns.
A Complete Marketing Department for Your Business
We provide the strategy and execution needed to strengthen your company’s brand, support your suppliers, and create more opportunities for your sales team.
Brand Strategy & Positioning
Clearly communicate what makes your company different, the markets you serve, and the value you deliver beyond simply supplying products.
Website and
SEO Experts
Build a modern, searchable website that helps customers find your locations, products, services, capabilities, and people.
Supplier &
Product Promotion
Develop coordinated campaigns around priority manufacturers, product categories, seasonal opportunities, new products, and strategic sales initiatives.
Sales
Enablement
Equip inside and outside sales teams with presentations, product sheets, email templates, campaign materials, case studies, and other tools that help start conversations and move opportunities forward.
Content and Social Media
Keep your company visible with relevant content that highlights your products, expertise, people, projects, locations, suppliers, and involvement in the industry.
Email Marketing & Lead Generation
Reach contractors, engineers, facility managers, OEMs, municipalities, and other customers with targeted campaigns built around their needs and purchasing priorities.
Events, Training & Counter Days
Promote counter days, lunch-and-learns, product demonstrations, customer appreciation events, open houses, trade shows, and training opportunities before, during, and after they happen.
Recruitment & Employer Branding
Build a stronger company presence that helps attract sales professionals, technical talent, branch employees, and the next generation of industry leaders.
Consultant for
Hire
Not ready for a full retainer? We can audit your current marketing, find what's broken, and give you a clear path forward.
Marketing That Supports Customers, Sales Teams and Suppliers.
Distributor marketing has to serve several audiences at once.
It must help customers understand your products and capabilities. It must give salespeople useful reasons to reach out. It must also show supplier partners that their brands are being actively and professionally represented in the market.
Bran brings those priorities together—helping you create marketing that supports sales while strengthening the value of your own brand.
Get More Value From Supplier Marketing Opportunities.
Many manufacturers offer cooperative marketing funds, campaign materials, product content, event support, and promotional opportunities that distributors do not have the time or resources to fully use.
Bran helps turn those resources into coordinated campaigns tailored to your company, customers, locations, and sales goals.
We can work with your supplier partners to develop and execute programs that increase product awareness, support shared priorities, and make better use of available marketing dollars.
We Understand Industrial Distribution
Bran brings more than 18 years of experience working with manufacturers, representatives, wholesalers, distributors, and industry organizations.
We understand the realities of distribution:
-
Managing relationships with multiple manufacturers and representatives
-
Supporting inside sales, outside sales, and branch teams
-
Marketing thousands of technical products across different categories
-
Balancing corporate priorities with local market needs
-
Engaging contractors, engineers, OEMs, municipalities, and end users
-
Turning supplier promotions into campaigns your customers will notice
-
Maintaining your own brand while promoting the brands you sell
You do not have to teach us how the channel works. We understand the relationships, terminology, sales cycles, and technical detail behind the products you distribute.
Industry Experience That Shortens the Learning Curve.
Our experience includes:
-
PHCP and PVF
-
Instrumentation
- Hydronics and radiant heating
-
Pumps, valves, piping, and flow control
-
HVAC and refrigeration
-
Waterworks and irrigation
-
Industrial equipment and components
-
Engineering-driven and specification-based products
We know how to turn complex product information into clear, useful marketing without losing the technical credibility your customers expect.
Strategy and Execution Under One Roof.
Wholesalers and distributors often have access to plenty of product information and supplier-created materials. The challenge is turning those individual pieces into a consistent marketing program built around the company’s own priorities.
Bran takes ownership of the bigger picture.
We help establish the strategy, identify the opportunities, coordinate with suppliers, create the campaigns, and keep the work moving across your organization.
Built Around What Your Business Actually Needs.
Every distributor is different. You may need ongoing marketing support, stronger sales tools, better supplier campaigns, a new website, help engaging multiple branches, or strategic leadership for the entire marketing function.
Bran can serve as:
-
Your outsourced marketing department
-
An extension of your internal marketing team
-
A strategic partner to sales and executive leadership
-
A resource for supplier-funded campaigns
-
A dedicated team for an event, promotion, expansion, or major initiative
You get the expertise and capacity you need without adding multiple internal positions.
How We Work
1. Understand
We learn your company, customers, locations, supplier relationships, product categories, sales priorities, and current marketing challenges.
2. Prioritize
We identify the opportunities that can make the greatest impact and develop a focused plan around them.
3. Execute
Our team manages the strategy, creative, content, campaigns, supplier coordination, and ongoing marketing work.
4. Improve
We evaluate progress, refine the strategy, and adjust priorities as your business and markets evolve.
Give Your Sales Team a Stronger Marketing Advantage
Your company has spent years building customer relationships, developing product knowledge, and earning the trust of suppliers.
Your marketing should make that value impossible to miss.
Let’s strengthen your brand, support your sales team, engage your customers, and create more value from every supplier relationship.